Does This Look Like A Fish To You???

This graph, lifted from the report (on the x-axis, -1 is liberal and 1 is conservative), shows the damage the wrong messaging can do: With no messaging, roughly 60 percent of all participants picked the CFL; a pro-environment message boosted support in liberals but cut it sharply in conservatives.@Grist.org

"In other words, in “territorial defense” of their climate change denying political agenda, conservatives are less likely to use a product if it’s labeled as energy-saving, making the perverse point that, either “we don’t need no stinking energy-saving stuff because we’ve got our denial party-line to rely on,” OR “our stance is right, yours is wrong; we’re definitely NOT buying into yours, so we will not be buying these damn efficiency light bulbs, thank you.”

Read more at Addicting Info: http://tinyurl.com/k9ker7v

 Too bad it has to be one way or the other: